TECNO has partnered with the Koç University in Turkey to explore the distinctive aesthetic preferences of Turkish consumers when it comes to smartphone photography. The announcement was made during MWC 2025 in Barcelona.
The partnership expands TECNO’s global research in multi-skin tone imaging technology. It also underscores the importance of the TECNO Universal Tone Imaging technology launched over a year ago.
The collaboration will focus on understanding Turkish consumers’ aesthetic sensibilities and skin tone preferences further. Surveys, structured interviews, and field studies will be utilized.
TECNO phones will be employed and Turkish consumers will use them so the research is able to determine the following:
- portrait photography habits, preferences, and behaviors
- decisions with typical photo taking, editing, and posting experiences
- problems encountered during the process
- portrait photography taking experience with TECNO phones
TECNO’s AI-driven Universal Tone technology has been continuously evolving. Recently, the brand partnered with institutions in Saudi Arabia and Singapore to understand the respective markets better, and localize smartphone photography for each market.
The technology works by incorporating three key engines: Multi-Skin Tone Restoration Engine, Local Tuning Engine, and Computational Portrait Engine.
By considering cultural and aesthetic preferences unique to each region, the cameras on TECNO’s phones are able to produce images that accurately represent the skin tone of a specific market.
This way, mobile photography on TECNO products become diversified. The upcoming TECNO CAMON 40 series will continue to feature Universal Tone technology as well.